Feb 11, 2021

Evangelizing the human-centered practice

Influence the execs by evangelizing the business outcome.

Influencing people is a constant effort.

We discussed how your team should shift the conversation to the outcome and do your homework as a design manager to gain insights. If you notice, our goal is to influence people. To do so, you need to share the context. This is where evangelism comes into play.

Evangelism is all about selling the outcome. Remember, business people and execs care about the business outcome. One example of evangelism is when I send an email to the company-wide to show them the outcome of a certain team who adopted the human-centered practice.

It’s your job in the leadership role to “show” people across your organization why this practice can be beneficial for them. You can’t “tell” them and educate them. Your goal is to influence them with context. Here are a few actions you can consider:

  • Share the users’ pain. It’s one of the best ways to inspire the team to focus on users when they see the users’ pain with your product. You can bring product, business, and engineers to the user interview. Alternatively, you can record the interview and share the tiny pieces with them.
  • Share the learnings. What have you learned so far about the users and the problem space? Be generous at sharing that. By sharing that context to the execs from time to time, you’re planting seeds to have a more productive conversation in the future.
  • Share the outcome. My favorite moment is when the team produces a good user outcome and the business outcome. I’ll definitely share it company-wide through any available channels. I normally put it in the narrative and tell people the story. My most memorable moment was when the product and engineering team reached out and wanted to learn how to participate in the human-centered practice.
  • Understand the business context. Why the business team has a certain goal? Learn about that. There are some complication here because some leaders can’t prioritize and don’t have a strategic focus, but that’s for another time. You need to share this business context to your team, help connect the dots on why your team work on the project and how that fits in the bigger picture.
  • Be an expert on your problem space. Do your homework, learn about the data, learn about your customers. You should be the most knowledgeable person in the room about the problem space you handle.
  • Reflect on the failures. There are times your team might fail and be at a low point. I can’t stress this enough, reflect. Learn from it. We call it practice because your team literally needs to practice it. What can be better next time? Remember to not blame people. The intention of this reflection is to learn.

Share the user pain, learnings, and outcome to the key people in your organization. Don’t shy to share it through email for all other functions to have visibility and share what’s in your mind as a leader. When reflect, be genuinely excited about what your team learned.

Evangelizing users and your team’s outcome is a constant effort. Because whenever you stop, at that moment, something else will be on top of mind, whether it’s finances, business plan, or ideas execs have in mind.

I hope this series resonates and helps design leaders to transition from feature-centered to be more human-centered.

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2021

Mar 01 Product design leadership — Setting direction
Feb 26 Friday diary 02: On GUI history, learning, and explain features.
Feb 25 Product design leadership — Create changes
Feb 24 Product Design Leadership series
Feb 22 Documenting is a good team’s habit
Feb 18 Have a hard time getting design feedback?
Feb 18 I'm writing a book.
Feb 16 A manager cried in front of me.
Feb 15 Should I move to the managerial role?
Feb 12 Friday diary 01: On personal development, being senior, and breaking small task.
Feb 11 Evangelizing the human-centered practice
Feb 09 Human-centered team vs. Feature-centered team – Strategic insight
Feb 08 Human-centered team vs. Feature-centered team – Strategic relationship
Feb 08 Human-centered team vs. Feature-centered team – Overview
Feb 05 Dealing with top down request
Feb 03 Every team has its unique challenges.
Feb 02 Business aware designer – Recognize your competitors
Jan 29 Business aware designer – Job to be done
Jan 27 Business aware designer – Value proposition
Jan 26 Business-aware designer - overview
Jan 25 What do product designers do?
Jan 22 Announcement for mentorship program
Jan 21 Community story: impostor syndrome
Jan 20 Should startups build a design system?
Jan 18 How I overcame my impostor syndrome
Jan 17 User metrics - Signals and Metrics
Jan 15 User metrics - Vision
Jan 14 User metrics - Overview
Jan 13 Give back to the community
Jan 12 4P: framework for choosing job
Jan 11 Take things with a grain of salt
Jan 09 Principles of good portfolio design
Jan 07 An effective product design portfolio – Constraint
Jan 06 An effective product design portfolio – Structure
Jan 05 Connect user and business with AARRR framework
Jan 05 My blog in 2021
Jan 03 Should I build the feature request from customers?

2020

Dec 30 Feature requests are stupid business activity
Dec 21 The benefit of creating a design portfolio
Nov 24 About self-doubt
Nov 11 Don't confuse design with artifacts
Nov 06 What if you need to find another job tomorrow?
Oct 26 Making sense of your design project by writing
Sep 30 When was the last time you reflect?
Sep 29 Methods are tools
Sep 24 How can I get a bigger project?
Sep 23 Entering product design – Chapter 7: Craft and analysis
Sep 22 Entering product design – Chapter 6: Narrow collaborator
Sep 21 Entering product design – Chapter 5: Soloist product designers
Sep 17 Entering product design – Chapter 4: Product designer key skill areas
Sep 14 Entering product design – Chapter 3: Misunderstanding of business
Sep 11 Entering product design – Chapter 2: Principles over steps
Sep 10 Entering product design – Chapter 1: Silver bullet
Sep 10 Entering product design – Overview
Sep 04 SAR: A framework for concise storytelling
Aug 27 Start your design with outcome
Aug 24 New medium post: Collaboration ground for design systems
Aug 17 Action points
Aug 13 Pulse check: Listen to your team
Aug 11 You should actively apply for a new job
Aug 10 Design systems' area of influence: Service (3/3)
Aug 04 Design systems' area of influence: Offering (2/3)
Aug 03 Design systems' area of influence: Identity (1/3)
Aug 01 My mom ran me to the hospital
Jul 29 Reader question: Do we need to build MVP for every product?
Jul 27 Reader question: Do I need formal design education?
Jul 24 Recognize assumptions
Jul 21 Sandbox for your personal growth
Jul 20 Start your week with questions
Jul 17 Specificity in feedback
Jul 15 Don't sell the design. Sell the business impact
Jul 14 Overwhelming inspiration
Jul 13 The framing trap
Jul 10 Everyone vs. Specific
Jul 09 The blind horse designer
Jul 08 Set the context in your meeting
Jul 07 Let's just try and see what happens
Jul 06 Managing expectation
Jul 05 Low UX maturity company
Jun 17 A simple exercise for career reflection
May 31 The “Coach sheet” – A paper-based system for people management
May 26 Bring calm to your remote team
Feb 13 Workshops can be more efficient than meetings
Feb 07 3 questions designers should be asking
Feb 06 Walking 1on1: A refreshing way to connect

2019

Nov 21 My hope for stubborn 'Innovators'
Jul 18 Five simple actions to help you gain more time
Apr 23 Evolving Product Experience Principles at Bukalapak
Mar 09 A framework to give better design feedback: Analyze, Discuss, Suggest
Jan 28 Making a decision is hard, here's my rule of thumb

2018

Dec 04 Essential skills for Product Designers
Nov 16 Quick life update
Nov 06 Things I learned from working at Shopify
Oct 15 About design critique
Sep 17 Common icon design problems you should avoid
Sep 06 Preface: Welcome to yellowstroke.com