Sep 06, 2018

Preface: Welcome to

“Hey, what’s that on the sky? I asked my friend.”
“You mean those clouds(?)” he replied, confusedly.
“No, it looks like a tiger” I added.

Dear reader, welcome!

Hello! Those dialogue between me and my friend talked about how different our perspective when we were looking the same cloud during our trip. To be frank, it has nothing to do with this post.

In this post, I want to talk about the core reasons why I put this blog together.

Why I created this blog

The more I work in this mysterious “design” industry, the more I discover new puzzles ahead of me. And as I solve or understand them, I’d love to use this blog as a way for me to share what I’ve learned with you from the practical standpoint — I hope it will be useful to you.

Think of this blog as a neater version of my notebook.

The scope of this blog

In this blog, I’ll talk about various things from the design methods that I’m experimenting, the takeaways from the projects, some tips or tutorial, or even mistakes that I learned from. This blog is intended to be enjoyable and informative for everyone.

Hopefully, I can resist the temptation from sharing something outside of the scope, like food or travel story. I’m not making any promises though!

hello dear reader

Why Yellowstroke as the name?

Choosing name is always a hard job to do. After few explorations with the name, I want a name that represent my personality. I ended up with Yellowstroke. Simply, because yellow is my favourite color and the stroke to represent the drawing or painting; which I enjoy doing.

How you can participate

You are more than a reader. You are the critical part of this blog. I am a believer that an open and healthy discussion is always beneficial. Therefore, if at any point you’d disagree or agree with my writing — I wish to hear from you (I’m still working on the comment system for this blog, so reach me out via email for now).

You can ask questions, too! And if you think the post is worth sharing, it’s always appreciated :)

Most importantly, to get some update, make sure to subscribe on the mailing listing. If want to connect, I’m an occasional tweeter and also check some of my work on Dribbble.





Sep 30

When was the last time you reflect?

Sep 29

Methods are tools

Sep 24

How can I get a bigger project?

Sep 23

Entering product design – Chapter 7: Craft and analysis

Sep 22

Entering product design – Chapter 6: Narrow collaborator

Sep 21

Entering product design – Chapter 5: Soloist product designers

Sep 17

Entering product design – Chapter 4: Product designer key skill areas

Sep 14

Entering product design – Chapter 3: Misunderstanding of business

Sep 11

Entering product design – Chapter 2: Principles over steps

Sep 10

Entering product design – Chapter 1: Silver bullet

Sep 10

Entering product design – Overview

Sep 04

SAR: A framework for concise storytelling

Aug 27

Start your design with outcome

Aug 24

New medium post: Collaboration ground for design systems

Aug 17

Action points

Aug 13

Pulse check: Listen to your team

Aug 11

You should actively apply for a new job

Aug 10

Design systems' area of influence: Service (3/3)

Aug 04

Design systems' area of influence: Offering (2/3)

Aug 03

Design systems' area of influence: Identity (1/3)

Aug 01

My mom ran me to the hospital

Jul 29

Reader question: Do we need to build MVP for every product?

Jul 27

Reader question: Do I need formal design education?

Jul 24

Recognize assumptions

Jul 21

Sandbox for your personal growth

Jul 20

Start your week with questions

Jul 17

Specificity in feedback

Jul 15

Don't sell the design. Sell the business impact

Jul 14

Overwhelming inspiration

Jul 13

The framing trap

Jul 10

Everyone vs. Specific

Jul 09

The blind horse designer

Jul 08

Set the context in your meeting

Jul 07

Let's just try and see what happens

Jul 06

Managing expectation

Jul 05

Low UX maturity company

Jun 17

A simple exercise for career reflection

May 31

The “Coach sheet” – A paper-based system for people management

May 26

Bring calm to your remote team

Feb 13

Workshops can be more efficient than meetings

Feb 07

3 questions designers should be asking

Feb 06

Walking 1on1: A refreshing way to connect


Nov 21

My hope for stubborn 'Innovators'

Jul 18

Five simple actions to help you gain more time

Apr 23

Evolving Product Experience Principles at Bukalapak

Mar 09

A framework to give better design feedback: Analyze, Discuss, Suggest

Jan 28

Making a decision is hard, here's my rule of thumb


Dec 04

Essential skills for Product Designers

Nov 16

Quick life update

Nov 06

Things I learned from working at Shopify

Oct 15

About design critique

Sep 17

Common icon design problems you should avoid

Sep 06

Preface: Welcome to