Jul 13, 2020

The framing trap

We make decisions every day.

Often, we frame a specific question before making a decision. This is also one of the most dangerous moment. Because depends on how we frame the question, it can impose several biases for ourself.

This is perhaps illustrated well in one of the Daniel Kahneman’s research. Let’s say you have $2000 in your bank account and you are asked the following question:

Would you accept a fifty-fifty chance of either losing $300 or winning $500?

With a balance of $2,000, would you accept a fifty-fifty chance of having either $1,700 or $2,500?

Even though, both questions are, rationally speaking, the same. Studies have shown that many people will refuse the offer when they imposed with the first question compared to the second question. Because the last question have a reference point of $2,000, while the first question’s reference point is zero. Emphasize gains and losses which triggers a conservative response for many people.

Framing the question is crucial, but don’t just frame it once. Find another perspective and different way to frame them until it in a neutral and balance. For example: Would you accept a fifty-fifty chance of either losing $300, resulting in a bank balance of $1,700 or winning $500, resulting in a bank balance of $2,500?

2020

2019

2018

2020

Sep 17

Entering product design – Chapter 4: Product designer key skill areas

Sep 14

Entering product design – Chapter 3: Misunderstanding of business

Sep 11

Entering product design – Chapter 2: Principles over steps

Sep 10

Entering product design – Chapter 1: Silver bullet

Sep 10

Entering product design – Overview

Sep 04

SAR: A framework for concise storytelling

Aug 27

Start your design with outcome

Aug 24

New medium post: Collaboration ground for design systems

Aug 17

Action points

Aug 13

Pulse check: Listen to your team

Aug 11

You should actively apply for a new job

Aug 10

Design systems' area of influence: Service (3/3)

Aug 04

Design systems' area of influence: Offering (2/3)

Aug 03

Design systems' area of influence: Identity (1/3)

Aug 01

My mom ran me to the hospital

Jul 29

Reader question: Do we need to build MVP for every product?

Jul 27

Reader question: Do I need formal design education?

Jul 24

Recognize assumptions

Jul 21

Sandbox for your personal growth

Jul 20

Start your week with questions

Jul 17

Specificity in feedback

Jul 15

Don't sell the design. Sell the business impact

Jul 14

Overwhelming inspiration

Jul 13

The framing trap

Jul 10

Everyone vs. Specific

Jul 09

The blind horse designer

Jul 08

Set the context in your meeting

Jul 07

Let's just try and see what happens

Jul 06

Managing expectation

Jul 05

Low UX maturity company

Jun 17

A simple exercise for career reflection

May 31

The “Coach sheet” – A paper-based system for people management

May 26

Bring calm to your remote team

Feb 13

Workshops can be more efficient than meetings

Feb 07

3 questions designers should be asking

Feb 06

Walking 1on1: A refreshing way to connect

2019

Nov 21

My hope for stubborn 'Innovators'

Jul 18

Five simple actions to help you gain more time

Apr 23

Evolving Product Experience Principles at Bukalapak

Mar 09

A framework to give better design feedback: Analyze, Discuss, Suggest

Jan 28

Making a decision is hard, here's my rule of thumb

2018

Dec 04

Essential skills for Product Designers

Nov 16

Quick life update

Nov 06

Things I learned from working at Shopify

Oct 15

About design critique

Sep 17

Common icon design problems you should avoid

Sep 06

Preface: Welcome to yellowstroke.com