I'm a Head of Design, problem-solver, and crunchy snack hunter.

I'm Budi Tanrim, currently leading design team of 90+ people at Bukalapak. I'm in the mission to embed and sustain the human-centered practice in the company, creating safe and constructive design cultures, and empower team through framework and methods.

I believe design is not merely thinking about aesthetic, but also need to be integrated in the strategical area to drive better business outcome. My colleagues would describe me with these words: Methodical, candid, listener, focused, and systematic. I'm interested in medical care and social impact.

I created icon foundry called Budicon in 2013. It used and helped a lot of companies like inVision, Hotjar, Adobe, Creative Market.

Co-creator. I believe in collaborative process to gain wide perspective to solve wicked problems

Framework fanatic. I develop and apply frameworks for my team to make impact at scale

Crafter by heart. I stumbled into design after I majored in accounting. I constantly practice and reflect to improve ever since

Previous talks

  • You have a design systems, what's next? – Bandung, Indonesia
  • Design systems at scale – Jakarta, Indonesia
  • Design Critique – Jakarta, Indonesia
  • Designing icon for internationalization – Toronto, Canada