My name is Budi Tanrim.

I'm currently a Senior Principal Designer in a public sector of Education. We're on the mission to improve student learning outcomes in Indonesia.

Previously, I led a design team of 90+ people at Bukalapak. We infused the human-centered practice into the company to deliver value for the customers.

Before that, I worked with Shopify to improve the onboarding experience and defining the icon language and principles. I worked with various companies during my time as a freelancer: Yahoo, Wealthsimple, Marvelapp, Zerply, and more!

I created icon foundry called Budicon in 2013. It used and helped many companies like inVision, Hotjar, Adobe, Creative Market, and Disney.

Co-creator. I work collaboratively with multidisciplinary team to solve wicked problems

Framework fanatic. I develop and apply frameworks for my team to make impact at scale

Business aware. I connect the dots to produce viable, valuable, feasible products to achieve desired outcome.


Practical Tips for Product Designer
UXID in Indonesia, 2020

Evolving Design Systems Through Research
UXID in Indonesia, 2020

You Have Design Systems, What's Next?
Bukalapak Roundup in Indonesia, 2019

Design Systems at Scale
Stoqo in Indonesia, 2019

Design Critique
Bukalapak All Hands in Indonesia, 2018

Designing icon for Internationalization
Shopify in Toronto, Canada, 2018


Budi Tanrim – Shopify
Interfacelovers, 2019

Interview with Budi Tanrim
Iconfinder, 2017

Budi Tanrim – Budicon
Iconutopia, 2017

Budi Tanrim – Multidisciplinary Designer
Insight Design Indonesia, 2017