Hi. I'm Budi Tanrim.

A Head of Design, a framework fanatic, a collaborative complex problem solver, a business-aware designer.

I'm currently leading design team of 90+ people at Bukalapak. I'm in the mission to embed and sustain the human-centered practice in the company, creating safe and constructive design cultures, and empower team through framework and methods.

Previously, I worked with Shopify to improve the onboarding experience and defining the icon language and principles. Before that, I worked with various companies during my time as a freelancer: Yahoo, Wealthsimple, Marvelapp, Zerply, and more!

I created icon foundry called Budicon in 2013. It used and helped a lot of companies like inVision, Hotjar, Adobe, Creative Market, and Disney.

Co-creator. I believe in collaborative process to gain multidisciplinary perspective to solve wicked problems

Framework fanatic. I develop and apply frameworks for my team to make impact at scale

Business aware. I connect the dots to produce viable, valuable, feasible product to achieve desired outcome.


Evolving Design Systems Through Research
UXID in Indonesia, 2020

You Have Design Systems, What's Next?
Bukalapak Roundup in Indonesia, 2019

Design Systems at Scale
Stoqo in Indonesia, 2019

Design Critique
Bukalapak All Hands in Indonesia, 2018

Designing icon for Internationalization
Shopify in Toronto, Canada, 2018


Budi Tanrim – Shopify
Interfacelovers, 2019

Interview with Budi Tanrim
Iconfinder, 2017

Budi Tanrim – Budicon
Iconutopia, 2017

Budi Tanrim – Multidisciplinary Designer
Insight Design Indonesia, 2017